We've been so lucky to partner with so many amazing clients but one of our favorite is with the design software giant, Adobe, specifically the amazing folks at Adobe Live—their live streaming brand. After our third time streaming with them, we sat down with them to discuss a fun project to create sticker designs for their Adobe MAX booth.
Adobe Live is a platform where you can see featured artists working live with Adobe Creative Cloud products. Each week they go live with amazing creatives from all over the world and allow you to ask them questions in real time, get inspired, connect with the creative community and watch recorded replays of your favorite streams. We've had the opportunity to work directly with the Adobe Live team on multiple projects over the last couple of years including some other amazing projects like: Adobe Live Poster & Adobe MAX 2019 Badges.
When the Adobe Live team came to us looking for us to create sticker designs for their booth at Adobe MAX, they had the idea of personifying some of the Adobe Creative Cloud products. In essence we were going to bring them to life. Each of the personas would focus not only on one specific adobe product per character but also a persona geared towards their viewers demographic. The list of characters and their corresponding product is listed below:
Taking these iconic Adobe products and personifying them into their very audience was a challenge but one that we were definitely up for and excited to do.
When we began the process of creating the characters, we started by creating sketches for each of the personas trying to include things like clothing, accessories and tech that they would use as creatives. Another thing that we wanted to make sure we included was diversity in the composition of the people we depicted in the illustrations.
Something that we really wanted to do with these illustrations was make them completely within the Adobe mobile apps—Adobe Photoshop Sketch & Adobe Illustrator Draw. This was one of the first times we had used the mobile apps to create a freelance project from start to finish. Since then, the Adobe mobile apps have become a huge part of our creative process and we have done multiple projects since solely within the mobile apps.
We began the project creating the sketches within Adobe Photoshop Sketch and once we had approval from the Adobe Live team we moved into Adobe Illustrator Draw and used it to create the linework, fill and shading within within the app. The only part of the creative process where we had to jump out of the apps was to do our colorizing for each of the characters.
The final sticker designs were and continue to be a huge hit with many of the Adobe Live viewers as well as the staff at Adobe. The stickers were produced as a sticker pack and given out at Adobe MAX 2018 and again in 2019 with one new sticker being added to the pack featuring Adobe's latest addition to their mobile apps, Adobe Fresco.
One amazing and unexpected result of creating the sticker designs was that Adobe Live used the designs printed large and prominently around their booth at Adobe MAX 2018 as you can see above in the gallery.
In September of 2019, Rocky Roark was at an Adobe XD event in San Diego for a separate project and met a member of the Adobe XD team who loved one of the stickers so much—the Adobe Premiere Pro videographer character—because he looked exactly like the character and had it proudly on his laptop as the only sticker on it.