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March 7, 2019

The Importance of Having A Website

Episode Synopsis

In this episode I share with you the importance of having your own website and how it can benefit you in finding a job, finding freelance work and other great benefits.

We are in the age of Social Networking and so many people have fallen victim to the belief that you don’t need a website or a portfolio. This belief is a fallacy. You can always showcase your work on Instagram, Dribbble, etc. but you can’t always go into specific detail or if for some reason tomorrow those avenues disappeared, where would you be?

The straight forward thing here is that you should always have a website to back up what you say you can do in your creative field.

Nuggets of Wisdom:

  1. Showcase Your Process with Case Studies - Don’t just post images of your work, and for the love of god, please don’t post a single image representing an entire project. Instead focus on writing up individual case studies for each and every project that you do (that you wish to share). Show not only the finished product but the sketches, time-lapse videos, the designs that were rejected, show it all. Prospective clients love seeing process and it gives them an idea of what you can do for them.
  2. A Newsletter is a Great Way to Promote & Engage - This is definitely a good example of “Do as I say, not as I do” because I have a newsletter but always forget to post to it! It’s important to create a mailing list on your website and to put out a newsletter sharing the news of new case studies, youtube videos or other pieces of content that you put out. It also helps put you at the top of people’s minds when they are thinking “Hmmm… I need some new illustrations for my website, I should reach out to Rocky about that!”
  3. Receive Direct & More Qualified Inquiries - I can’t tell you how many inquiries I receive each month across all of my different social platforms and my website. There are so many that are crap and never lead to any work but the majority of the leads that come in that are more qualified and I have the ability to qualify them quicker are the ones from my website. Include in your contact field things like a “Budget” drop down or “Timeline”. These will help you know if they are serious about what they are looking for.
  4. What You Showcase on Your Site is What’s Important - Don’t just showcase every single project that you work on. You don’t have to share that illustration project you did for your buddy because he said you owed him one. Instead focus on showcasing work that you loved doing and you want to do more of. If you love doing branding projects but hate doing websites, don’t show any websites, instead focus on branding projects. What ever you share on your site is what you should see come back in through your inquiries.

Show Notes

Follow the Design Break podcast: Instagram | Twitter | Facebook

Follow Host Rocky Roark: Website | Instagram | Twitter | Facebook

Special Thanks to the Design Break Editor: Loreanne Varon

Podcast Music by: Royalty Free Rock via Pond5

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