Poo Paper makes sustainable paper goods from unexpected materials. The product is real, the story is unusual, and the brand needed to be confident enough to lead with the story instead of hiding from it. We delivered a full visual identity plus a Webflow site that gave the product the room it needed to land.

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The brand was built to handle the joke and outlive it. Bright, confident, and clear about what makes the product different, without overplaying the novelty. Richard's testimonial said it best: the work captured what he couldn't put into words.

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Delivered:

• Full brand identity system
• Mascot development and design
• Webflow website design and build
• Packaging and brand application studies

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