Branding & Web Studio

Building Creative Brands for Unstoppable Dreamers.™

A Tailored brand for a crowded market

We help growing business turn messy brands into clear, tailored systems your whole company can use. Your story, visuals, and website stop fighting each other and start pulling in the same direction.

We start with the narrative your customers need to hear, then build your visual identity around it. That way every deck, landing page, and marketing campaign feels consistent and intentional—not like a one-off.

You get a partner who thinks like in‑house creative but delivers results like an external studio, keeping you looped in without slowing you down. You’ll always know what we’re doing, why it matters, and how it leads to the results you care about.

Rocky Roark

Founder & Design Director

What we do

Our Services

Brand Storytelling
Logo Design
Visual Identity Design
Web Design
Webflow Development
Illustration & Style Development
Design Support
Fractional Leadership
Pricing & Packages

Clear packages.
No Mystery Math.

You shouldn’t need a decoder ring to understand what branding costs. So we package our work around where your company is today, with room to tailor the details.

Starter Package

$5,750
For founders who need a real brand starter kit, not just a logo.
Brand Discovery
Responsive Logo Suite
Color + Typography Stack
Basic Brand Narrative
Compact Style Guide
Gives you the essentials to look consistent across your core touch points without overbuilding.
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Systems Package

$11,500
For teams who have momentum and need a stronger, more flexible system.
Everything in Starter
Brand Elements (Graphic Devices)
Brand Application Samples
Brand Guide + Toolkit
You move from "we have a logo" to a recongnizable system that scales with campaigns, new hires, and new market channels.
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Flagship Package

$15,250
For teams ready to invest in a full, narrative-first brand and digital presence.
Everything in Starter + Systems
Landing Page Design
Illustrations/ Graphics
Visual Brand System (Figma)
You end up with a flagship brand and website that feels cohesive, meorable, and built for your next stage of growth.
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Brand Health Audit

$1,050
Not sure what tier you're in? Start with a brand Health Audit: a light-touch review and debgrief that shows what's working, what's not, and which package (or custom path) actually makes sense for you.
Book Your Audit
"The team at Blue Cyclops has completely changed our approach to our creative processes for the better and breathed new life and energy into our brand persona. "
— Susan Stogner, ActivTrak
“Blue Cyclops has been an invaluable asset to our team, and our evolution as a brand helping us shape best practices around industry standards."
— Cybele Diamandopoulos, ActivTrak
“Our rebrand really stands out from all of our competition. Blue Cyclops produced great work on an extremely tight timeline. Their expertise was much appreciated.”
— Phil Geiger, Unchained
“They’ve been very accommodating of some crazy timelines and helped make sense of the chaos (on my end) with a detailed project scope and brief, clear and efficient communication."
— Jes Lawrence, Traina Design
“It was an absolute pleasure working with Blue Cyclops on this project and we’ve already started multiple additional projects based on the professionalism, high-quality output and success of our initial project. 10/10.”
— Anders Houston, Sureify
“The final result was far above & beyond what I expected. You’re not only getting outstanding design work with Blue Cyclops—you’re getting a creative partner.”
— Kristin Hillery, InVision
"The team at Blue Cyclops has completely changed our approach to our creative processes for the better and breathed new life and energy into our brand persona. "
—Susan Stogner, ActivTrak
“Their design process was transparent & collaborative, and we look forward to working with Blue Cyclops on future projects.”
—Anessa Roth, PBS Kids
“We worked with Blue Cyclops in a year-long collaboration. The strategic direction and advice they offered were always insightful, and they consistently delivered on time and at a level of quality that exceeded our expectations."
— Joe Bezdek, Good Use
“Blue Cyclops is always able to produce the exact results I'm looking for. Their illustration work really elevated our project and their executions were exactly what we were hoping for!”
— Jeremy Backo, Less + More
“It was an absolute pleasure working with Blue Cyclops on this project and we’ve already started multiple additional projects based on the professionalism, high-quality output and success of our initial project. 10/10.”
— Anders Houston, Sureify
“The final result was far above & beyond what I expected. You’re not only getting outstanding design work with Blue Cyclops—you’re getting a creative partner.”
— Kristin Hillery, InVision

Frequently Asked Questions

Have questions? Find quick answers on timeline, deliverables, process, and more below.

On the fence about partnering together?

If you have more questions, I'm happy to get them answered for you. Let's chat!
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1. What types of companies do you work best with?

I work best with growing B2B and B2C companies who’ve outgrown their starter brand and need something more strategic than a logo refresh. Typically that means 50–250 employees, post–product‑market fit, and often Series A–B funded.

You’ll get the most value if you already have traction and a clear direction, but your brand and website no longer match the business you’ve become.
2. What problems do you actually solve?

Most clients come to me with some version of:

“Our brand feels chaotic and inconsistent across decks, website, and campaigns.”

“We’ve grown up, but our brand still looks like the early days.”

“Our story is hard to explain, so sales and marketing are improvising.”

I help you define a clear narrative, modernize your visual identity, and turn everything into a usable brand system and website your team can actually run with.
3. What is a brand Health audit and who is it for?

A brand audit is a fixed‑scope, paid assessment of your current brand and website.

You’ll get:
→  A review of your key touchpoints (site, deck, socials, sales materials)
→  A clear list of what’s working, what’s broken, and what’s missing
→  A prioritized roadmap of recommended changes

It’s ideal if you know things feel “off” but you’re not ready to commit to a full rebrand yet—or you want to test how I work before a larger engagement.
4. How long does a typical project take?

Timelines vary with scope, but for planning:

→  Brand audits: about 1–2 weeks
→  Brand identity: usually 4–6 weeks
→  Brand + website: usually 8–12 weeks

We’ll agree on milestones and key dates before we start so your team can plan around them.
5. What do we walk away with at the end?

Depending on the engagement, you’ll typically receive:

→  A clear brand narrative and key messaging
→  A full visual identity system (logo, color, type, usage)
→  A practical brand guide or playbook
→  Webflow site design and build (with training if needed)
→  Templates (e.g., pitch deck, social, marketing materials) sized to your needs

The goal is that your team feels confident using the brand without needing me for every small change.
6. Can you work with our existing brand?

Yes. Not every brand needs a full tear‑down.

Sometimes the right move is:

→ Refining your narrative and messaging
→ Cleaning up and extending your current visual system
→ Aligning your website and key materials with what you already have

The audit phase is where we decide whether you need a refresh, a full rebrand, or just better implementation.
7. What if our leadership team doesn't agree on direction?

That’s common—and part of the work.

I use structured discovery, workshops, and checkpoints to surface misalignment early, then translate different viewpoints into a clear, shared narrative. The process is designed to reduce “design by committee” and keep decisions anchored in goals and strategy, not personal taste.
8. How do we get started?

The first step is simple:

1. Fill out a short intake form or email me with a bit about your company and goals.

2. We’ll schedule a quick call (about 20–30 minutes) to see if it’s a fit.

3. If it is, I’ll follow up with a proposal outlining scope, timeline, and investment.

If you’re unsure what you need, starting with a brand audit is often the best way to get clarity without committing to a full build right away.