Unchained
Unchained came to us with scattered brand assets and no foundation underneath. We had months to deliver a complete rebrand and new website before a looming Series B and a new CMO transition. The work needed to align an executive team, survive shifting internal priorities, and ship on time without getting stuck in committee.
Since launch, Unchained has treated the brand as their foundation. Leadership has said the logo is set in stone. We've continued supporting them with sub-brand systems (Unchained Signature, Sound Advisory, and others), product pages, sales assets, a 134-page magazine, and over 100 custom illustrations. Three years in, the system still scales.
Delivered:
- Full visual identity rebrand from Unchained Capital to Unchained
- Webflow website design and build
- 5 sub-brand systems (including Unchained Signature, Sound Advisory)
- 100+ custom illustrations
- 134-page sales magazine
- 3+ years of fractional creative support
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
The Challenge
Unchained didn’t have a brand system—just scattered assets without a foundation. We had to tear it all down and rebuild from scratch. With a looming Series B and a new CMO coming in, we had just months to deliver a complete rebrand and new website.
We weren’t only navigating creative decisions—we were aligning leadership, managing stakeholder expectations, and defending strong creative direction across shifting internal priorities. It wasn’t easy. But it worked.
