I’m Rocky Roark. I’ve always loved to doodle. I’ve been a freelance illustrator for most of my career, and in 2016 I founded Blue Cyclops Design Co., a branding and illustration agency based in San Diego, CA. These days I do a lot more than doodling — I work with clients to bring their stories to life. Blue Cyclops specializes in visual branding, responsive brand systems and logos, illustration style development, and graphic design.
Rocky’s design process was transparent and collaborative, and we appreciated his thoughtful videos walking us through each iteration. We’re thrilled with the final product, which perfectly represents the new Team Hamster! brand, and we look forward to working with Rocky on future projects.
Digital Associate Producer, GBH
“The final result was far above and beyond what I expected. And that’s why I’ve hired him for several more projects. You’re not only getting outstanding illustration work with Rocky—you’re getting a creative partner. I can’t recommend him enough.”
Senior Content Manager, InVision
Rocky's work has been defining for the Able brand. He was able to create a voice inspired by prior work yet elevated that voice to a new level. His process has always been professional, with quick iteration from sketches to the final product. We couldn't imagine a better expression and interpretation of the values we're trying to express.
Senior Frontend Developer, Able Lending
What are the visual elements that tell your story? We use a thorough discovery process to develop a responsive brand system with logos, color systems, and typography that set your brand apart.
Looking for pretty pictures? We can do that — and a lot more. We’ll partner with you to design illustrations and illustration style guides that bring your brand to life.
We’re creatives who love to doodle — but our work starts with serious strategy. We’ll approach your project with our fine-tuned design process to unearth the most important elements of your brand’s story and style.
We’re creatives who love to doodle — but our work starts with strategy. We’ll approach your project with our fine-tuned design process to unearth the most important elements of your brand’s story and style.
Visual Brand Identity
Logo & Mark Design
Research & Discovery
Pitch & Slide Decks
A Design Studio
A Freelance Illustration Agency
Say Yes to Everything
Discount Our Work
Act Like Employees
Do Spec or Free Work
Do Just Web Work
Do UI/UX Work
Do Religious Work
Do Tobacco Work
Do Firearms Work