Hello, I'm Rocky.

I’m Rocky Roark. I’ve always loved to doodle. I’ve been a freelance illustrator for most of my career, and in 2016 I founded Blue Cyclops Design Co., a branding and illustration agency based in San Diego, CA. These days I do a lot more than doodling — I work with clients to bring their stories to life. Blue Cyclops specializes in visual branding, responsive brand systems and logos, illustration style development, and graphic design.

Photo of Rocky Roark, Design Director and Founder of Blue Cyclops Design Co.One of Rocky Roark's Doodles on the iPad
Clients

Our clients sing
our praises.

Photo of Client

Rocky’s design process was transparent and collaborative, and we appreciated his thoughtful videos walking us through each iteration. We’re thrilled with the final product, which perfectly represents the new Team Hamster! brand, and we look forward to working with Rocky on future projects.

Anessa Roth

Digital Associate Producer, GBH

Photo of Client

“The final result was far above and beyond what I expected. And that’s why I’ve hired him for several more projects. You’re not only getting outstanding illustration work with Rocky—you’re getting a creative partner. I can’t recommend him enough.”

Kristin Hillery

Senior Content Manager, InVision

Photo of Client

Rocky's work has been defining for the Able brand. He was able to create a voice inspired by prior work yet elevated that voice to a new level. His process has always been professional, with quick iteration from sketches to the final product. We couldn't imagine a better expression and interpretation of the values we're trying to express.

Stephen Caver

Senior Frontend Developer, Able Lending

Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Previous or Current Client's Logo
Services

We Help bring your
stories to life.

Branding Icon

Branding

What are the visual elements that tell your story? We use a thorough discovery process to  develop a responsive brand system with logos, color systems, and typography that set your brand apart.

Illustration

Looking for pretty pictures? We can do that — and a lot more. We’ll partner with you to design illustrations and illustration style guides that bring your brand to life.

Strategy

We’re creatives who love to doodle — but our work starts with serious strategy. We’ll approach your project with our fine-tuned design process to unearth the most important elements of your brand’s story and style.

What We Do
& Don’t Do

We’re creatives who love to doodle — but our work starts with strategy. We’ll approach your project with our fine-tuned design process to unearth the most important elements of your brand’s story and style.

We Do...

Visual Brand Identity
Logo & Mark Design
Brand Strategy
Research & Discovery
Event Branding
Startup Branding
Illustrations
Style Discovery
Brand Guidelines
Graphic Design
Pitch & Slide Decks

We Are...

Human Beings
A Design Studio
A Freelance Illustration Agency
Branding Designers
Illustrators
Graphic Designers
Animators
Strategists
Content Creators
Your Partners

We Don't...

Say Yes to Everything
Discount Our Work
Look Corporate
Act Like Employees
‍Do Spec or Free Work
Do Just Web Work
Do UI/UX Work
Do Religious Work
Do Tobacco Work
Do Firearms Work

Contact us

Ready to Discover Your Story & Style?

Let's Talk