I’m Rocky Roark. I’ve always loved to doodle. I’ve been a freelance illustrator for most of my career, and in 2016 I founded Blue Cyclops Design Co., a branding and illustration agency based in San Diego, CA. These days I do a lot more than doodling — I work with clients to bring their stories to life. Blue Cyclops specializes in visual branding, responsive brand systems and logos, illustration style development, and graphic design.
Rocky is always able to take art direction and produce the exact results I'm looking for. His sketching style helps to give clients and creative teams a variety of options throughout the entire process. His illustration work for IGC really elevated the project and his executions were exactly what we were hoping for!
Associate Creative Director, Less + More
“The final result was far above and beyond what I expected. And that’s why I’ve hired him for several more projects. You’re not only getting outstanding illustration work with Rocky—you’re getting a creative partner. I can’t recommend him enough.”
Senior Content Manager, InVision
Rocky was organized and professional from the start, with a clear process and framework for how the project would go. I was impressed by the care he took to understand the project goals, explain his (great) design decisions, and find thoughtful solutions.
Julianne Vinh, Project Design Lead Cisco Meraki
What are the visual elements that tell your story? We use a thorough discovery process to develop a responsive brand system with logos, color systems, and typography that set your brand apart.
Looking for pretty pictures? We can do that — and a lot more. We’ll partner with you to design illustrations and illustration style guides that bring your brand to life.
We’re creatives who love to doodle — but our work starts with serious strategy. We’ll approach your project with our fine-tuned design process to unearth the most important elements of your brand’s story and style.
We’re creatives who love to doodle — but our work starts with strategy. We’ll approach your project with our fine-tuned design process to unearth the most important elements of your brand’s story and style.
Visual Brand Identity
Logo & Mark Design
Brand Systems
Design Systems
Brand Strategy
Marketing Support
Illustrations
Style Discovery
Brand Guidelines
Graphic Design
Pitch & Slide Decks
Human Beings
A Design Studio
A Freelance Illustration Agency
Branding Designers
Illustrators
Graphic Designers
Animators
Strategists
Content Creators
Your Partners
Say Yes to Everything
Discount Our Work
Look Corporate
Act Like Employees
Do Spec or Free Work
Do Just Web Work
Do UI/UX Work
Do Religious Work
Do Tobacco Work
Do Firearms Work
