From Fragmented to Market Leader: The ActivTrak Brand Partnership

ActivTrak had the product and the market position. But the brand was fragmented, inconsistent across teams, and not keeping pace with a company that was pulling ahead of its competition.

When we started working together in 2022, ActivTrak didn't need a rebrand. They needed a creative director who could bring order to the chaos. Contractors and internal teams were producing work in different directions with no shared system to keep things consistent. We came in, built a brand design system from the ground up, and gave every department a toolkit they could actually use.

That was three years ago. Since then we've revamped the color palette, built a full pattern library from scratch, replaced generic dashboard screenshots with custom product illustrations, developed an AI-generated photo library the team uses across their content, and kept pushing the brand forward as the company has grown into the clear leader in its category. This hasn't been a project. It's been a partnership.