ActivTrak came to us as a fragmented brand. They had a working product, real customers, and real revenue, but no shared brand system across their brand, web, and marketing teams. We started with a foundational rebuild that gave the entire organization one source of truth for visual identity, voice, and application standards.

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What started as an internal brand system quickly evolved into a Fractional Creative Director role. Almost four years later, we're still active. Over the last year, we've been building Proxy UI, a massive product illustration library replacing aging screenshot assets across their site. The retainer scales because the brand system underneath scales.

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Delivered:

• Internal brand system (visual identity, voice, application standards)
• Cross-team brand documentation (brand, web, marketing)
• Pattern library and marketing template system
• Proxy UI product illustration library (ongoing)
• Fractional Creative Director retainer (4+ years)
• Ongoing creative direction across brand and marketing initiatives