Available For New Clients

Your Product Is Sharp
Your Brand Is Fuzzy
Let’s fix that

A 4-week brand sprint for B2B SaaS teams who need a real brand foundation, not a logo tweak. Narrative, identity, and a hero asset. Built to sell.

Book A Free Call

Looks good is a bonus

works is the requirement.

I'm Rocky Roark, 
Founder of Blue Cyclops.

I built this studio to stay small on purpose. You work with me, start to finish.
One Point of Contact. You work with me, Start to Finish
Fixed Scope, Fixed Timeline. 4-Weeks, No Endless Revision Loops.
Built to Sell. Every Decision filters through “Does this win deals.
Get a Free Brand Review
Most B2B/SaaS brands stay generic because it feels safe. Safe is invisible. I’d rather help you become the one your buyers can’t forget.
Brands I've Worked With:
"Working with Blue Cyclops has forever raised my bar for what I expect from a design partner. The holy-grail combo of creativity and organization. They were instrumental in helping us deliver a one-of-a-kind visual brand."
Neil Woodfine, CMO Unchained

What makes this different

Worst case? You get 2 extra weeks free.
Book A Clarity Call

You work with me, 
start to finish.

One strategist. One designer. One point of contact. No handoffs, no account managers, no "let me check with the team.”

Fixed scope. 
No agency bloat.

4x weeks. 3x calls. Everything else async. Most agencies charge $30-100k and drag it out 3-9 months for the same outcome.

Not Launch-Ready? You Get 2 More Weeks. Free.

If Week 4 isn't quite there, you get 2 extra weeks at no additional cost. No extensions, no excuses, no extra bills.

What makes this different

Worst case? You get 2 extra weeks free.
Book A Clarity Call

You work with me, 
start to finish.

One strategist. One designer. One point of contact. No handoffs, no account managers, no "let me check with the team.”

Fixed scope. 
No agency bloat.

4x weeks. 3x calls. Everything else async. Most agencies charge $30-100k and drag it out 3-9 months for the same outcome.

Not Launch-Ready? You Get 2 More Weeks. Free.

If Week 4 isn't quite there, you get 2 extra weeks at no additional cost. No extensions, no excuses, no extra bills.

Our Process

Five stages. Four weeks.
One brand system built to launch.

C
Week 1
Clarify the story
We dig into your positioning, your audience, and the story your brand needs to tell. Everyone leaves week one saying the same thing.
R
Week 1-2
Roam the Possibilities
We explore two  creative directions, not safe variations of the same idea. You see where the brand could go before we commit to one path.
A
Week 2-3
Anchor the Brand
One direction gets the green light. We build it into a full identity system: logo, color, type, and brand elements. Locked in.
F
Week 3-4
Fine-Tune the System
Every detail gets refined. Then we build your hero asset: a homepage, landing page, or pitch deck built to put the brand to work.
T
Week 4
Transfer the Keys
You get the full brand toolkit in Figma. Guidelines, assets, templates. Everything your team needs to run with it on day one.

How The
4-week 
Brand Sprint Works

Want to see what 4 weeks 
actually produces?
Here's the full deliverable set from a real sprint. No fluff, no cherry-picking.
View Brand Sprint File
Story Extraction

01

We dig into what you actually do, who it's for, and why it matters. Workshops, audits, and mining your existing intel (sales calls, decks, support tickets).
Output: Strategy Brief + Mood Boards
Visual Identity

02

We translate the story into a visual system. You see two or three directions, you pick one. No endless back-and-forth.
Output: 2x Visual Directions
Hero
Asset

03

Your hero asset (homepage, landing page, or pitch deck) gets built around the new story and identity.
Output: Hero Asset Built in Figma
Refinement & Handoff

04

Final polish, practical brand guide, key templates, and a Loom walkthrough so your team can use everything without calling me.
Output: Brand Toolkit + Handoff
"We came to Blue Cyclops with a lot of challenges and left with an incredibly strong brand, revitalized team morale, and the best time our team has ever had collaborating. Well worth the investment."
Chase Palmieri, Co-Founder Acropolis

How The 4-week Brand Sprint Works

Want to see what 4 weeks 
actually produces?
Here's the full deliverable set from a real sprint. No fluff, no cherry-picking.
View Acropolis Sprint Deliverables
Story Extraction

01

We dig into what you actually do, who it's for, and why it matters. Workshops, audits, and mining your existing intel (sales calls, decks, support tickets).
Output: Strategy Brief + Mood Boards
Visual Identity

02

We translate the story into a visual system. You see two or three directions, you pick one. No endless back-and-forth.
Output: 2x Visual Directions
Hero
Asset

03

Your hero asset (homepage, landing page, or pitch deck) gets built around the new story and identity.
Output: Hero Asset Built in Figma
Refinement & Handoff

04

Final polish, practical brand guide, key templates, and a Loom walkthrough so your team can use everything without calling me.
Output: Brand Toolkit + Handoff
"We came to Blue Cyclops with a lot of challenges and left with an incredibly strong brand, revitalized team morale, and the best time our team has ever had collaborating. Well worth the investment."
Chase Palmieri, Co-Founder Acropolis
Stop Looking Like Everyone Else
Personality Sells
Story First
4 Weeks. Done.
Close The Confusion Tax
Ditch Generic
Ship A Brand That Sells
Stop Apologizing For Your Homepage
Built For B2B
4 Weeks. Real Results.
No Account Managers
No Fluff

Investment

One Client At A Time. 

Make It Yours.
Not sure which is right for you? That's what the Free Clarity Call is for.
Book A Clarity Call
The Brand Sprint
Early Adopter Pricing
$15,000
$15,000
A complete brand foundation in 4 weeks. Story, identity, and one hero asset built to sell.
Brand Narrative & Messaging Framework
Hero Asset
Loom Walkthrough for your team
Brand Guidelines in Figma
Full Visual Identity System
Not launch-ready at Week 4? You get 2 more weeks at no additional cost.
Claim Your Spot
The Strategy Sprint
$5,000
Get the story right before touching visuals. A narrative your whole team can use immediately.
1-Page Narrative Brief
ICP & Positioning Clarity
Core Messaging & Value Prop
Ready to Use Sales Snippets
Loom Walkthrough for your team
$4k credits toward the Brand Sprint if you upgrade within 3 months
Start With Strategy

Let's Make Sure We're A Fit.

You're the Best fit if:

Your product is solid but your brand Looks like everyone else
You've outgrown your early-stage brand
You're heading into a fundraise, rebrand, Growth Push, or Launching a New Product
You want one strategic partner, not a rotating cast of agency contacts
You're ready to Go in 4 weeks, not 4 months

You're Not a fit if:

You're pre-revenue and need a logo more than a brand system
You want to explore ideas Endlessly for months before committing
You're looking for the lowest-cost option
You need a full agency team with weekly status decks
You're not ready to show up for the work
The SaaS Homepage Gut Check | Blue Cyclops Sprint
Quick Diagnostic

Not ready to chat yet?
Take the Gut Check.

2 minutes. 7 questions. Find out if your brand actually needs a sprint or if you're in better shape than you think.

Your Score

Common Questions

Still not sure? That's what the free call is for.
Book A Clarity Call

You work with me, 
start to finish.

One strategist. One designer. One point of contact. No handoffs, no account managers, no "let me check with the team.”

Fixed scope. 
No agency bloat.

4x weeks. 3x calls. Everything else async. Most agencies charge $30-100k and drag it out 3-9 months for the same outcome.

Not Launch-Ready? You Get 2 More Weeks. Free.

If Week 4 isn't quite there, you get 2 extra weeks at no additional cost. No extensions, no excuses, no extra bills.

Frequently Asked Questions

Still not sure? That's what the free call is for.
Book A Clarity Call
“Can we just start with a new logo or visuals?”
I work best with growing B2B and B2C companies who’ve outgrown their starter brand and need something more strategic than a logo refresh. Typically that means 50–250 employees, post–product‑market fit, and often Series A–B funded.

You’ll get the most value if you already have traction and a clear direction, but your brand and website no longer match the business you’ve become.
“We can handle this in house.”
If you could, you probably would have by now. What I do in the sprint isn't replace your internal team. It gives them a clear story and system to work from so they stop reacting and start building. Your team owns the ongoing work. I solve the hard alignment problem fast.
“This seems expensive compared to a freelancer or template.”
A freelancer executes what you brief them. A template looks like a template. The sprint solves the "product ahead of brand" problem: story, identity, and a hero asset in one contained engagement. If you only need a prettier deck, I'm not the right fit. If you want to stop paying a confusion tax on every deal, this is built for that.
“What if we do this and it doesn't move the needle?”
That's why the sprint is built around a hero asset: homepage, landing page, or pitch deck. Those are where you feel impact fastest. Fewer "so what do you actually do" moments on calls. A homepage your sales team actually sends to prospects. We define success before we start so nothing is ambiguous.
“We just redid our site a year ago.”
A lot of my best work is the second pass after a fast v1. We keep what's working, fix what's confusing deals, and build a clearer story on top. Evolution, not a full reset. If the site is still creating friction in sales conversations, it doesn't matter how recently you built it.
“I'm worried about taking the team's time.”
The sprint is 3 calls over 4 weeks. One kickoff workshop, two review calls, async feedback on Figma and Loom. That's it. Everything else is on me. I built it this way on purpose because your team is already stretched.
“We're still figuring out positioning.”
Maybe we should wait. If you're pre-PMF or changing the product every month, wait. But if the product is solid and the brand is just lagging behind, waiting costs you deals every week. Book a free call and I'll tell you honestly which side you're on.
Free Homepage Audit

Not Ready Yet?

Get A Free Homepage Confusion Audit.

Submit your URL and I'll record a personalized 3-5 minute Loom walking through exactly where your homepage is losing buyers and what to fix first.

What happens after you submit:

A personal Loom from Rocky within 2-3 business days.
No sales pitch. Just the audit.
If there's a sprint fit, I'll say so. If not, the audit stands on its own.
Thank you! We wil review your brand and get back to you within 1-2 business days at the latest. (:
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Available For New Clients

Your Product Deserves A Brand That Sells As Hard As It Ships.

4 weeks. Fixed scope. A brand that finally matches your product.

The only risk is waiting, and watching your competitors keep closing deals faster because their brand does the selling for them.

Book A Free Call
The call is free. The conversation is 20 minutes. You'll know if it's right.
Looks Good is A Bonus → Works is the Requirement™
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