Check out our Services Deck
Check out our capabilities and some of offerings.
Looks good is a bonus
works is the requirement.
I'm Rocky Roark, Founder of Blue Cyclops.
I built this studio to stay small on purpose. You work with me, start to finish.
One Point of Contact. You work with me, Start to Finish
Fixed Scope, Fixed Timeline. 4-Weeks, No Endless Revision Loops.
Built to Sell. Every Decision filters through “Does this win deals.
Most B2B/SaaS brands stay generic because it feels safe. Safe is invisible. I’d rather help you become the one your buyers can’t forget.
You work with me, start to finish.
One strategist. One designer. One point of contact. No handoffs, no account managers, no "let me check with the team.”
Fixed scope. No agency bloat.
4x weeks. 3x calls. Everything else async. Most agencies charge $30-100k and drag it out 3-9 months for the same outcome.
Not Launch-Ready? You Get 2 More Weeks. Free.
If Week 4 isn't quite there, you get 2 extra weeks at no additional cost. No extensions, no excuses, no extra bills.
Our Process
Five stages. Four weeks. One brand built to launch.
Story Extraction
01
We dig into what you actually do, who it's for, and why it matters. Workshops, audits, and mining your existing intel (sales calls, decks, support tickets).
Output: Strategy Brief + Mood Boards
Visual Identity
02
We translate the story into a visual system. You see two or three directions, you pick one. No endless back-and-forth.
Output: 2x Visual Directions
Hero
Asset
Asset
03
Your hero asset (homepage, landing page, or pitch deck) gets built around the new story and identity.
Output: Hero Asset Built in Figma
Refinement & Handoff
04
Final polish, practical brand guide, key templates, and a Loom walkthrough so your team can use everything without calling me.
Output: Brand Toolkit + Handoff
"We came to Blue Cyclops with a lot of challenges and left with an incredibly strong brand, revitalized team morale, and the best time our team has ever had collaborating. Well worth the investment."
Chase Palmieri, Co-Founder Acropolis
Stop Looking Like Everyone Else
Personality Sells
Story First
4 Weeks. Done.
Close The Confusion Tax
Ditch Generic
Ship A Brand That Sells
Stop Apologizing For Your Homepage
Built For B2B
4 Weeks. Real Results.
No Account Managers
No Fluff
The Brand Sprint
Early Adopter Pricing
$12,000
$15,000
A complete brand foundation in 4 weeks. Story, identity, and one hero asset built to sell.
Brand Narrative & Messaging Framework
Hero Asset
Loom Walkthrough for your team
Brand Guidelines in Figma
Full Visual Identity System
Not launch-ready at Week 4? You get 2 more weeks at no additional cost.
The Strategy Sprint
$5,000
Get the story right before touching visuals. A narrative your whole team can use immediately.
1-Page Narrative Brief
ICP & Positioning Clarity
Core Messaging & Value Prop
Ready to Use Sales Snippets
Loom Walkthrough for your team
$4k credits toward the Brand Sprint if you upgrade within 3 months
“Can we just start with a new logo or visuals?”
I work best with growing B2B and B2C companies who’ve outgrown their starter brand and need something more strategic than a logo refresh. Typically that means 50–250 employees, post–product‑market fit, and often Series A–B funded.
You’ll get the most value if you already have traction and a clear direction, but your brand and website no longer match the business you’ve become.
You’ll get the most value if you already have traction and a clear direction, but your brand and website no longer match the business you’ve become.
“We can handle this in house.”
If you could, you probably would have by now. What I do in the sprint isn't replace your internal team. It gives them a clear story and system to work from so they stop reacting and start building. Your team owns the ongoing work. I solve the hard alignment problem fast.
“This seems expensive compared to a freelancer or template.”
A freelancer executes what you brief them. A template looks like a template. The sprint solves the "product ahead of brand" problem: story, identity, and a hero asset in one contained engagement. If you only need a prettier deck, I'm not the right fit. If you want to stop paying a confusion tax on every deal, this is built for that.
“What if we do this and it doesn't move the needle?”
That's why the sprint is built around a hero asset: homepage, landing page, or pitch deck. Those are where you feel impact fastest. Fewer "so what do you actually do" moments on calls. A homepage your sales team actually sends to prospects. We define success before we start so nothing is ambiguous.
“We just redid our site a year ago.”
A lot of my best work is the second pass after a fast v1. We keep what's working, fix what's confusing deals, and build a clearer story on top. Evolution, not a full reset. If the site is still creating friction in sales conversations, it doesn't matter how recently you built it.
“I'm worried about taking the team's time.”
The sprint is 3 calls over 4 weeks. One kickoff workshop, two review calls, async feedback on Figma and Loom. That's it. Everything else is on me. I built it this way on purpose because your team is already stretched.
“We're still figuring out positioning.”
Maybe we should wait. If you're pre-PMF or changing the product every month, wait. But if the product is solid and the brand is just lagging behind, waiting costs you deals every week. Book a free call and I'll tell you honestly which side you're on.