Bitcoin Commons
Bitcoin Commons, a community space for bitcoiners in downtown Austin owned and managed by one of our clients—Unchained, needed a brand—but didn’t have one. Aside from a quickly built logo, there was no identity, no visual language, and no creative system to build from.
We weren’t hired for the project. Bitcoin Commons never asked. But we saw the opportunity to level up their presence and show our gratitude to Unchained, their parent company and longtime partner. So, we delivered a full brand sprint in just two weeks—reimagining the Commons as a bold, flexible space with a memorable visual identity.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
The Challenge
This sprint was unique in that we had no direct contact with the Commons team during the rebrand. We had to rely on context from our work with Unchained, past conversations with the bitcoin community, and our instincts as both designers and strategists.
The other challenge? Time. We had two weeks to complete the project so we could deliver it as a surprise gift to Unchained. No rounds of feedback. No approvals. Just execution.
