Top Soil was a self-initiated project. I wanted to stretch into a category I never get to work in, dirt and soil, and see what a real brand would look like for a product most people don't think about. The constraint was the point: build something memorable for a product that's almost invisible.

The brand needed to feel honest and well-built, the way the product itself is. We leaned into bold typography, a confident color system, and packaging that felt earned rather than designed. No irony, no winking at the category. Just a craftsman's take on a category that rarely gets one.

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Delivered:

• Full brand identity system
• Typographic system
• Packaging design direction
• Brand application studies

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