Travel
Recreation

Leaping Daisy

Leaping Daisy Mountain Camp started with a feeling. A piece of land in the Sierra Nevadas. A dog named Daisy, leaping through wildflowers. And an idea to create a serene off-grid escape from the grind of Silicon Valley.

The founder came to us with a vision—and full trust in our creative process. Over three months, we worked in close collaboration to bring the camp’s identity to life through a full brand sprint.

Visual Identity
Signage & Wayfinding
Landing Page Design
Brand Guidelines
Generative AI
Brand Application
Brand Expansion
Want to see what a 4 week sprint actually produces?
View Brand Sprint File

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

See what a 4-week brand sprint actually produces.
The Figma file walks you through real deliverables from a recent engagement, plus 7 case studies, testimonials, and an overview of my CRAFT process. Drop your email and I'll send it your way.
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