Building Brands for Founders Like You

Every founder has a unique story to tell and I'm here to help
craft that into a brand your customers trust.

hello there!

My name is Rocky Roark, I'm the founder and design director of Blue Cyclops.

Most growing companies outpace their starter brand and end up with a chaotic mess. I work with you as an inside‑out brand partner to rewrite your brand story, redesign your visual identity, and turn everything into a living system your whole team can actually use.

Blue Cyclops offers end-to-end design services from branding, web design, illustration, general design support, Webflow development and fractional creative leadership.

Featured Work

View Project

Unchained

The Branding Side Project That Built Our Studio

Your brand is unique, but not all your challenges.

Every brand has its own story—but the hurdles to telling it are more common than you think.

Let’s Conquer Them Together

Partner with us today

Ready to take a closer look at working Together?

See if I'm the right fit for your startups creative needs with a free design consult.

Weekly Rate

$2000/WK

Money Back Guarantee*

Hourly Rate

$125/HR

(5 Hour Minimum)

Monthly Rate

$5k/MO

(Starting at 40 Hours)

Project-Based

$2000

(Minimum Starting)

Schedule Your Free Consult

*If you're not satisfied during the first week of work, we offer a full money back guarantee on our 'Weekly Rate' only.

"The team at Blue Cyclops has completely changed our approach to our creative processes for the better and breathed new life and energy into our brand persona. "

— Susan Stogner, ActivTrak

“Blue Cyclops has been an invaluable asset to our team, and our evolution as a brand helping us shape best practices around industry standards."

— Cybele Diamandopoulos, ActivTrak

“Our rebrand really stands out from all of our competition. Blue Cyclops produced great work on an extremely tight timeline. Their expertise was much appreciated.”

— Phil Geiger, Unchained

“They’ve been very accommodating of some crazy timelines and helped make sense of the chaos (on my end) with a detailed project scope and brief, clear and efficient communication."

— Jes Lawrence, Traina Design

“It was an absolute pleasure working with Blue Cyclops on this project and we’ve already started multiple additional projects based on the professionalism, high-quality output and success of our initial project. 10/10.”

— Anders Houston, Sureify

“The final result was far above & beyond what I expected. You’re not only getting outstanding design work with Blue Cyclops—you’re getting a creative partner.”

— Kristin Hillery, InVision

"The team at Blue Cyclops has completely changed our approach to our creative processes for the better and breathed new life and energy into our brand persona. "

—Susan Stogner, ActivTrak

“Their design process was transparent & collaborative, and we look forward to working with Blue Cyclops on future projects.”

—Anessa Roth, PBS Kids

“We worked with Blue Cyclops in a year-long collaboration. The strategic direction and advice they offered were always insightful, and they consistently delivered on time and at a level of quality that exceeded our expectations."

— Joe Bezdek, Good Use

“Blue Cyclops is always able to produce the exact results I'm looking for. Their illustration work really elevated our project and their executions were exactly what we were hoping for!”

— Jeremy Backo, Less + More

— Anders Houston, Sureify

“The final result was far above & beyond what I expected. You’re not only getting outstanding design work with Blue Cyclops—you’re getting a creative partner.”

— Kristin Hillery, InVision

My Ideas & Teachings

Brand Strategy

Brand System vs. Visual Identity

Brand Strategy

How We Help Launch New Brands For Our Clients

Brand Design

How We Build Brand Systems That Scale With Your Business

Design Services Deck

my capabilities deck for Founders Like You

A quick look at services, collaboration models, and sample work—built for founders who need help in crafting the right story for their startup.

Thank you!

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We Build Creative Brands for Unstoppable Dreamers.™

Designed for Humans by Humans.